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Make your existing web pages much longer
31.12.2017 16:42

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site.

Keyword Research — Avoid at Your Peril

The cornerstone of a successful organic search campaign has always been technical SEO. If search users commonly misspell a keyword, you should identify and use it. Development of a prioritized list of targeted search terms related to your customer base and market segment. Links with longevity suggests that your site is an established voice for whatever topic it covers.

Make your existing pages longer

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Make sure that you label all of your images with descriptive alt attributes. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page.

Action Plan

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. According to SEO Consultant, Gaz Hall: "Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product."

Takeaway tips

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules.

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