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Why are my links gone?
14.12.2017 15:01

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Keywords are a critical component of the SEO Hull strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website.

Personalization counts

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Search engines want publishers to show the same content to the search engine as is shown to users When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough.

More content equals better rankings and more links

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates.

Why Your Content Strategy Should Center Around Evergreen Content

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Gaz Hall, an SEO Expert from the UK, said: "Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources."

“Monetisation first” approach

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers An SEO specialist should know how long content needs to be and to avoid keyword stuffing.

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