Solving real customer problems is a major key to mastering evergreen content marketing. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results.
Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Don’t duplicate title tags across your website, as this can negatively impact your visibility Google is constantly evolving to better understand the context and intent of user behaviour.
Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Find out which channels are driving traffic to your competition . Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO.
If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. According to Gaz Hall, a UK SEO Consultant : "The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links"
What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Don't commit the cardinal sin of letting dots ruin your page descriptions Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions.