Google continues to use natural, quality inbound links as a main ranking factor. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query.
Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. Think long term rather than short term. Short term will get you nowhere with SEO. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text.
Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. We know consumers want personal interactions with brands, but they also want them in real time Keyword research can help you discover new content opportunities, while it can also improve your existing content.
When it comes to choosing keywords, it’s important that they are not too specific or too broad. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Gaz Hall, an SEO Expert from the UK, said: "The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed."
Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish.