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Make sure that you supply what you promise to the visitors
15.12.2017 16:18

Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. Integrate selected keywords into your website source code and existing content on designated pages.

Make sure that you supply what you promise to the visitors

When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders.

Where to start, I have so many pages?

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor).

What worked a few years ago is now irrelevant.

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results."

Outbound links

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords.

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