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Keyword research is the basis of all search marketing
18.12.2017 13:34

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.

What to Do?

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it.

Use Headers — Wisely

Keyword-based titles help establish page theme and direction for your keywords. SEO changes quickly. Information that was true six months ago, may not be true today. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease.

Duplicate content

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). According to SEO Consultant, Gaz Hall: "Higher rankings in the first few results are critical to visibility."

Real results you say?

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links.

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