First, stop assuming SEO is dead because the rules changed. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. What would you type into a search engine to find your business website or page? Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them.
Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. A proximity search uses the order of the search phrase to find related documents. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well.
Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Get people talking about your brand, and mentioning it on their website, or any website for that matte
Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Gaz Hall, from SEO Hull, had the following to say: "Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher."
Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms.